Strategic Marketing Plan for Java Sumatra Research Paper

Strategic Marketing Plan for Java Sumatra - Research Paper Example With the new production capacity, the company will extend its reach to include wholesalers in the United States who offer premium coffee variants and are looking to include an additional coffee roast in their product selection. This marketing plan examines the current market environment, internal SWOT analysis, competitive universe, company mission, marketing and financial objectives, target market, positioning and market research to determine the best layout for the marketing plan. In order to achieve the sales forecast from 2009 to 2011, a comprehensive advertising and communication plan has been developed, with the internet and print advertising used at the forefront of the marketing plan. Lastly, an implementation and evaluation process is proposed to manage and control the marketing plan. In the last six years, Java Sumatra has been focused on providing a differentiated product, which is premium grade Arabica beans or roasts from Sumatra, Indonesia. By keeping to this mission, the company has developed a circle of loyal customers who trust the quality of the product and who are satisfied with its customer service promise of prompt and timely product delivery. With the spread of coffee culture in the United States, most specialty roasters and wholesalers are constantly looking to include new and innovative coffee selections to their customers and Java Sumatra understands the need to work with these roasters in order to survive in this very fragmented market where quality control is lax. As a result, Java Sumatra has gained valuable insight into attributes that are important to specialty roasters when making a purchase, the first of which is a consistent supply of quality beans. In order to meet the demands of specialty roasters and wholesalers, Java Sumatra has planned to increase its production capacity to 80,000 metric tons by 2011. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within Java Sumatra, and presents the opportunities and threats facing the company. Strengths Strong relationship with plantation owners in Sumatra. Strong relationship with specialty roasters as a reliable source of supply and consistent customer service levels. Efficient production process that keeps costs down while maintaining the quality of coffee beans. Weaknesses Dependence on a number of plantation owners restricts the supply of coffee beans and inhibits expansion plan. A limited marketing budget. Opportunities Greater awareness of this type of coffee selection provides for increase in demand for quality coffee beans. The increase in production capacity will reduce costs and allow for a competitive cost structure that rivals the bigger players in the

PTSD Research Paper Example | Topics and Well Written Essays - 1000 words - 2

PTSD - Research Paper Example The victims become hopeless and if the shock does not subside the victims get disturbed by painful memories. They feel that their normal status cannot be restored. Post-Traumatic Stress Disorder usually occurs with battle scared military officers who go through a win or die battle. Many soldiers suffer from the disorder situations when they are fighting a losing battle. Traumatizing incidences such as bombast makes them scared. The soldiers get maimed while some die. The incidences and aftermath of the war have been the leading cause of the mental disorder. The disease is also prevalent in emergency care workers. Most of the emergency care workers who suffer the disorder are those who take care of the victims whose life is in danger. The death of the victims leaves shocking memories that they cannot forget. The medical officers who treat and take care of the victims of emergency events are also at risk of suffering from the disorder. Children are less likely to develop the disease than adults. They have weak memories, and they are less engaged in life-threatening events. The primary cause of Post-Traumatic Disorder among children is bullying. Bullying also affects adults. Individuals facing domestic violence are predisposed to the disorder. Disasters such as earthquakes and Tsunami results to the massive destruction. The victims of the disaster are traumatized. For many years terrorist attacks has been threatening peoples life. The effects of the attacks are unbearable and terrible. The disorder is prevalent among the people held hostages by terrorists. The torture the in the cells leaves the freed culprits traumatized. Drug abuse especially alcohol also co-occur with the mental disorder. Intake of narcotics hinders the recovery of the PTSD by medication. Alcohol abuse worsens the PSTD conditions (Krippner, 2012). Childhood neglect, kidnapping and sudden death of loved ones also put individuals at risk of gettin g the disorder. The police